Increasing Business Survival Rate with Data Integration Business Strategy and Technology Commercialization

Increasing Business Survival Rate with Data Integration 
 Strategy and Technology Commercialization
 Abstract
 commercialization is a series of processes from the development marketing technology that designed to reach point can be applied production or consumption activity so it generate profits. The success failure technology-based businesses influenced by several factors, including capacity startups as entrepreneurs, mentors who accompany, incubation centers carry out process, value Readiness Level (TKT) commercialized products. This study aims explain increase in business survival rates data integration strategies commercialization. research was conducted stages exploring problems conducting SWOT analysis East Java startups, analyzing rate, making information system prototypes, strategies. results showed Usability Testing received an assessment 87% consisting 86% Easy Use aspect, 88% Learning Satisfaction 89% on Usefulness aspect. So included very worthy category. largest percentage HRM (24%) Operations therefore need get attention for solutions.
 Keywords: startup, macroeconomics, Level, prototype